our marketing and strategy

Our company was established as an alcohol production enterprise. We launched our first product to the brand name of "365", which later was expanded over the complete line of brands created by the company. There are currently three categories of Armenian wines being produced to the umbrella brand name of "365wines". These categories are Grape Wines, Fruit Wines and Fortified wines. Our strategy is to explore market expectations and introduce new alcoholic beverages corresponding to the market and consumer’s demands. There are 7 brands that have already been created and produced by our company and they all harmonically combine traditional manufacturing quality with unique fulfillment. This earns our company rapid and wide brand recognition in consumer and professional environments.

We exclusively produce a unique to Armenia beverage-Pineau. The bottle design and the labeling of "Passion De Pineau" was awarded a golden medal at the Kiev International Advertising Festival. Our fruit wine brands "365 Pomegranate", "365 Blackberry" and "granadosHQ" are bestsellers in Duty Free Armenia and local western style retail shops. We are the only company in Armenia that bottles grape wine in 0.5l bottles, which is the most demanded volume at the HoReCaBa. These are only few examples of our singular approach to business and of unique strategy of our company, which dynamically develops and continuously launches new unique and original brands.